Admoda joins Hungama for Asian content

Admoda and Hungama are to work together to deliver mobile internet advertising campaigns across Central Asia, starting with India, Sri Lanka, Pakistan and Bangladesh. Content giant Hungama, which has already run mobile advertising campaigns for hundreds of brands such as McDonald's, Coca-Cola, Citibank, and Apple, will now be able to offer such brands access to Admoda's large Asian inventory.

The partnership will allow Hungama's brand-owning clients the opportunity to run highly targeted ad campaigns across central Asia on the mobile internet. Admoda, a global mobile advertising network, delivers millions of daily mobile banners and text ads on both a CPM and CPC basis.

Terry Jackson, CEO of Mobvision, Admoda's parent, comments: "Comparing the last six months in 2007 to the same six month period in 2006 our revenue has soared nearly 800%. That does not just happen by chance. Many advertisers are turning to us for our cost-effective straightforward approach, and of course our publishers benefit from this."